Different indigenous communities have lived for centuries in the South American region of the Gran Chaco, an area of dense forests. The Wichi are among them, people of hunters, fishermen and gatherers who, thanks to their ancient knowledge, were able to find their refuge in this area, supplying from nature without harassing it. Together with a great team from the 3ROOTS agency to which I belong, we worked on the development of this visual identity for ALIANZA WICHI. For my part, I made the isologotype and developed the website and together with the team we worked on social networks. But the great precursors were Martin Kraft who has worked with these communities for many years and his great companion in adventures Francois.